Loomly
Collaborative social calendar with built-in post ideas and approval workflows
Loomly positions itself as a "brand success platform" that makes social media planning collaborative and inspired. The platform provides daily post inspiration (including awareness days), royalty-free media library access, and seamless approval workflows. Teams appreciate the clean calendar view, easy client/teammate collaboration, and the platform's focus on making content planning less overwhelming. While not the cheapest or most feature-rich, Loomly's sweet spot is agencies and in-house teams who value organised workflows and client approvals over advanced analytics.
Best for
- • Agencies managing client approvals
- • In-house teams seeking organised workflows
- • Teams that value content inspiration features
Pricing
Pricing not publicly listed, typically £30-80/month range
Contact sales for quote
Pricing last verified Feb 2026 — check vendor site for current rates.
What works well
- + Clean interface
- + Excellent collaboration features
- + Daily inspiration
- + Affordable vs Sprout/Hootsuite
Watch out for
- - Limited advanced analytics
- - Fewer integrations than competitors
- - No free plan
Key features
- • Calendar-based content planning with drag-and-drop
- • Daily post inspiration and awareness day suggestions
- • Built-in royalty-free photo and video library
- • Approval workflows with comments and feedback
- • Preview how posts appear on each platform
- • Basic analytics and performance tracking
Integrations
Available on
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