Planning & Strategy
7 templates
Comms plans, audience segmentation, channel strategy, campaign briefs, objectives
Audience Segmentation Worksheet
Define, profile, and prioritise distinct audience segments to tailor communications and allocate resources effectively.
Campaign Brief
A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.
Channel Strategy Matrix
Map messages to optimal channels with strategic rationale based on audience behaviour and campaign objectives.
Communications Plan One-Pager
A single-page strategic overview that captures your communications objectives, audiences, approach, and measurement without the need for a 40-page deck.
Objectives & Measurement Framework
Define SMART communications objectives and establish key performance indicators to measure campaign success.
Quarterly Comms Planning Grid
Create a 90-day communications calendar with activities, owners, and dependencies to align teams and ensure consistent execution.
Stakeholder Mapping Matrix
A systematic framework for identifying, analysing, and prioritising stakeholders based on their power, interest, and support levels to inform engagement strategy.