Template Library

Practical templates for every stage of communications work. Each template includes AI prompts and human review checklists.

44 templates available

All Planning & Strategy Messaging & Narrative Content Production Governance & Approvals Monitoring & Reporting Internal Comms Engagement & Community

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Planning & Strategy Intermediate 28 minutes Featured

Campaign Brief

A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.

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Aligns stakeholders before a single word is written.

Messaging & Narrative Starter 19 minutes

Key Messages Grid

Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.

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Adapts your core message for every audience.

Governance & Approvals Starter 18 minutes Featured

Approval Workflow Mapper

Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.

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Stops approval bottlenecks before they start.

Monitoring & Reporting Starter 23 minutes Featured

Weekly Monitoring Brief

Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.

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Turns monitoring data into decisions.

Content Production Intermediate 22 minutes per release

Release Notes to PR Story Mapper

A structured approach to extracting press-ready narratives from engineering release notes — translating technical feature output into audience-specific stories for media, customers, analysts, and internal teams.

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Engagement & Community Intermediate 25 minutes per communication stage; 2–3 hours to complete all templates for a full CAB cycle

Customer Advisory Board Communications Pack

Templates for every stage of a Customer Advisory Board — from recruiting members and running pre-meeting briefings to sharing outcomes and maintaining engagement between sessions.

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Governance & Approvals Advanced 30 minutes for first-pass drafts; 2–4 hours to complete the full staged process with sign-offs

Security Incident Communications Playbook

Staged communications templates for a security incident—from the first internal holding line through customer notification, press response, and post-incident summary.

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Planning & Strategy Advanced 28 minutes to complete the briefing document; additional time for Q&A prep depending on complexity

Analyst Relations Briefing Document

A structured briefing document for analyst meetings — covering company narrative, competitive positioning, product roadmap framing, proof points by analyst priority area, a Q&A prep grid, and post-briefing follow-up template.

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Content Production Starter 22 minutes Featured

Blog Post Outline Pack

Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.

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Content Production Starter 24 minutes Featured

Monthly Content Calendar Planner

A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.

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Content Production Starter 17 minutes Featured

Two-Week Content Planning Sprint

A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.

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Content Production Intermediate 23 minutes Featured

Content Repurposing Matrix

Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.

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Content Production Intermediate 28 minutes Featured

Email Sequence Template

Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.

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Content Production Starter 23 minutes Featured

Press Release Structure Template

Journalist-friendly press release framework for announcements, news, product launches, and company milestones.

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Content Production Starter 16 minutes Featured

Social Post Variants Template

Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.

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Engagement & Community Starter 24 minutes Featured

Community Response Library

Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.

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Engagement & Community Intermediate 31 minutes Featured

Event Communications Pack

Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.

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Engagement & Community Intermediate 28 minutes Featured

Moderation Guidelines & Escalation

Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.

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Engagement & Community Intermediate 24 minutes Featured

Partner Amplification Plan

Strategy for leveraging partners, advocates, and influencers to amplify community messaging and reach.

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Governance & Approvals Intermediate 23 minutes Featured

Accessibility Review Checklist

Ensure communications are inclusive and accessible to people with different abilities and disabilities.

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Governance & Approvals Starter 18 minutes Featured

Approval Workflow Mapper

Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.

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Governance & Approvals Intermediate 24 minutes Featured

Claims Substantiation Checklist

Verify all factual claims in communications with evidence and documentation before approval.

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Governance & Approvals Starter 17 minutes Featured

Content Approval Tracker

Monitor the status of multiple content items moving through approval workflows in a centralised dashboard.

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Governance & Approvals Advanced 35 minutes Featured

Crisis Content Pre-Approval Pack

Prepare holding statements and pre-approved messages for crisis scenarios before incidents occur.

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Governance & Approvals Starter 19 minutes Featured

Tone & Style Checker

Verify communications maintain brand voice consistency and appropriate tone for audience and context.

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Internal Comms Starter 17 minutes Featured

All-Staff Update Format

Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.

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Internal Comms Intermediate 32 minutes Featured

Change Communications Plan

Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.

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Internal Comms Starter 16 minutes Featured

Manager Cascade Notes

Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.

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Internal Comms Intermediate 23 minutes Featured

Town Hall Q&A Preparation

Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.

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Messaging & Narrative Intermediate 23 minutes

Executive Quote Pack

Pre-approved spokesperson statements that translate core messages into authentic, quotable language suitable for media, events, internal communications, and customer interactions.

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Messaging & Narrative Starter 22 minutes

FAQ Builder

Systematic Q&A development template that transforms anticipated questions into strategic messaging opportunities with consistent tone and credibility.

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Messaging & Narrative Starter 19 minutes

Key Messages Grid

Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.

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Messaging & Narrative Starter 25 minutes Featured

Message House

Structured narrative framework that builds a foundational house of messages with core positioning at the roof, three pillars of support, and detailed proof points in the foundation.

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Messaging & Narrative Starter 18 minutes

Myth vs Fact Sheet

Counter-narrative template that systematically addresses misconceptions and competitor claims by isolating myths, stating facts, and providing evidence.

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Messaging & Narrative Intermediate 24 minutes

Positioning Statement Generator

Core positioning articulation that systematically defines target audience, category, key differentiation, and supporting proof to create a clear, defensible market position.

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Messaging & Narrative Intermediate 27 minutes

Proof Points Bank

Evidence library organiser that catalogues and categorises research, data, testimonials, and credentials to support messaging claims with verified proof points.

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Monitoring & Reporting Intermediate 22 minutes Featured

Insights to Actions Template

Framework for converting monitoring data and observations into specific, executable decisions that drive communications strategy and messaging adjustments.

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Monitoring & Reporting Intermediate 24 minutes Featured

Issue Log Tracker

Risk management system that captures emerging issues, tracks their progression, and determines escalation level to guide response intensity and resource allocation.

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Monitoring & Reporting Intermediate 27 minutes Featured

Monthly Stakeholder Update

Executive reporting format that translates monitoring data and communications activity into Board or senior stakeholder briefing, balancing transparency with strategic narrative.

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Monitoring & Reporting Starter 24 minutes Featured

Simple Comms Dashboard

Visual snapshot of key communications metrics in one place, designed for quick executive briefings and team accountability without overwhelming complexity.

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Monitoring & Reporting Starter 23 minutes Featured

Weekly Monitoring Brief

Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.

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Planning & Strategy Starter 23 minutes Featured

Audience Segmentation Worksheet

Define, profile, and prioritise distinct audience segments to tailor communications and allocate resources effectively.

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Planning & Strategy Intermediate 28 minutes Featured

Campaign Brief

A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.

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Planning & Strategy Intermediate 24 minutes Featured

Channel Strategy Matrix

Map messages to optimal channels with strategic rationale based on audience behaviour and campaign objectives.

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Planning & Strategy Starter 18 minutes Featured

Communications Plan One-Pager

A single-page strategic overview that captures your communications objectives, audiences, approach, and measurement without the need for a 40-page deck.

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Planning & Strategy Intermediate 26 minutes Featured

Objectives & Measurement Framework

Define SMART communications objectives and establish key performance indicators to measure campaign success.

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Planning & Strategy Starter 24 minutes Featured

Quarterly Comms Planning Grid

Create a 90-day communications calendar with activities, owners, and dependencies to align teams and ensure consistent execution.

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Planning & Strategy Starter 22 minutes

Stakeholder Mapping Matrix

A systematic framework for identifying, analysing, and prioritising stakeholders based on their power, interest, and support levels to inform engagement strategy.

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